LAUV Hairproducts for H2 Hairdressers

Duration: 5 months (simultaneous with other 2 uni subjects)

Team: Me and two fellow students

My contribution: Renders, Quiz, Website, Brand

H2 Hairdressers wanted to develop a new nordic hair product series based on nature from a Norwegian island called Lauvøya, where the client was raised. The project included shaping a complete brand identity, bottle design, packaging and website. In the north, we live in harsh climates with cold and dry air that wears down the hair. This series is tailored to customers who appreciate sustainable quality products for nordic conditions.

Packaging design for refills and glass bottles

During the process of interviews, surveys and research we gathered that customers struggled to pick the right product for their hair and were unsure on how to read ingredient labels for the healthiest and sustainable products online. The website feautures an informative guide, utilising a playful quiz to guide customers towards better choices for their hair.

Website mockup

All product designs are inspired by the nordic landscape, from the edges of mountains or cliffs to the soft shapes of waves or grass blowing in the wind.

Product series

Sustainable products are a prerequisite for today's product production, and has guided this project towards utilising recycled cardboard, aluminium and glass where it deemed possible. We also introduced refill pods, which neatly slips into the original containers for an easy choice for customers to go greener. The matt plastic is used for better grip, especially needed in the context of a shower.

Refillable pod for shampoo bottle

To simplify the act of buying, we introduced member programs, where chosen products are shipped to the customers at a frequency they choose themselves. This way customers can save money hassle free.

Sjampo

Hårspray

Saltvannsspray

Hårolje

Styling créme

Balsam

Serum

Hårkur

Varmebeskyttende

This task was challenging and exciting, and taught me to have a strong correlation with the chosen themes on all aspects of the design, from the bottle design, to the packaging, to the way it is portrayed on the website. It also strengthened my love for playful design with elegance, transparency and sustainability. We can change the market with a playful approach, as long as it is executed professionally.

Brand process